1. Undertake a utilization assessment – While corporations can’t get medical information on individual staff members, insurance providers will supply corporations with reports that detail patterns and rates of employee use for things such as physician visits, hospital stays and drug use. This information is critical for a corporation to set a benchmark of its current health risk status. Data from human resources(HR) can be integrated with benefits information to supply a complete picture of employees’ health-related costs. Then, corporations can determine the specific level of behavior modification necessary to result in cost savings. The utilization assessment helps a corporation identify the areas in which it must focus its Worksite Wellness Program to reap the greatest benefits.
2. Build a business case – Once a utilization assessment is in place, companies are able to quantify the Medical Care cost savings that will result from specific levels of lifestyle modification and risk reduction. This can be done by setting objectives and goals in terms of reductions in identifi able insurance utilization, attendance or disability variables, or by aiming for reductions in health risks and projecting the associated cost savings. Effective estimates factor in the expense of the Workplace Wellness Programs as well as the necessary internal marketing efforts that will surround the program. Says Betty-Jo Saenz, U.S. Medical Care Strategy lead for Motorola, “When we started our programs, our focus was on the 20 percent of workers that made up 80 percent of the costs. We’ve addressed that, and now we’re paying attention to those who are healthy and Finding Wealth Through Wellness 8 keeping them healthy. Wherever you are on the continuum, there are opportunities.”
3. Design a cross-functional wellness group – Businesses need to identify potential group members who can be champions of wellness within the company. It is important that the group is representative of the demographic and functional diversity of employees so that it can credibly address any specific needs groups may have. This group will serve as the voice and face for the Workplace Health Promotion Program within the company. Best practice corporations integrate members from human resources, communications, company development and upper management. Using the utilization analysis as a template, the wellness group should evaluate what programs would be most effective within each particular corporate culture, aligning health-risk priorities with initiatives that employees will be receptive to.
4. Build buy-in from management – The most effective Company Wellness Programs have support from the highest levels of a organization. Backing from management, both in words and in action, sends the message that Company Wellness Programs are a priority for a organization. The utilization analysis can be a powerful tool to build the organization case for Company Wellness Programs and convince executives that initiatives are worthy of investment and attention. Meaningful wellness-related messages are integrated into organization discussions and aligned with corporate objectives.
5. Create a comprehensive Employee Engagement plan – The most brilliantly conceived Company Health Promotion Program is meaningless if no staff members take part. Effective wellness discussions emphasize both health and monetary benefits at the personal and employer level. According to a 2004 survey by Towers Perrin, only 28 percent of staff members say their employer communicates about Healthcare topics other than cost. In addition, wellness-related information must be a part of existing employer discussions efforts and not coupled solely with benefits discussions. This helps elevate the significance of Company Health Promotion Programs and align initiatives with employer objectives.
Furthermore, talks around Employee Health Promotion Programs can share personal success stories and support corporation progress updates. Successful organizations not only use existing communications channels to generate discussion around activities, but also consider more interactive tools like message boards, forums, blogs and wikis. This helps personalize initiatives and authorizes for the sharing of best practices within the corporation.
Most corporations involve medical experts to advise in the construction, communication and substructure of the program. The use of outside authorities such as these will expand the credibility of the Employee Health Promotion Programs as well as combat skepticism from employees who may view the company’s motives as merely selfserving.
Another strategy available to corporations is to brand their Workplace Wellness Program. This move can increase the visibility and acceptance of the offering. Branded wellness programs are most common when corporations are also promoting an external campaign around Workplace Wellness Programs. An example of this is PepsiCo, which launched its HealthRoads Workplace Wellness Program internally along with a consumer campaign, Smart Spot, that puts special labels on healthier food and drink options.
These efforts are more effective when they are not owned solely by the internal communications department, but rather when managers serve as leaders of, as well as participate in, Worksite Wellness Programs within organizations. This establishes more immediate accountability and motivation.
6. Measure constantly and consistently – At every step of implementation, a Workplace Wellness Program must be able to show its value to a company. Workplace Wellness Programs ought to be designed to allow companies to set benchmarks and evaluate behavior modification. Measurement ought to consider not only quantitative health measures, but also qualitative measures of stress and employee engagement. Less than 10 percent of companies do extensive management of medical care cost, employee health risk status or employee satisfaction with benefit offerings, and less than half of companies do any assessment in these areas at all.16
Measurement is only useful if a company explicitly defines what data would constitute success. Potential measures of success comprise:
Participation rates
Increased employee engagement
Reduction of risk status
Decrease of direct health costs
Diminished absenteeism
Reduced disability claims
Motorola’s Saenz advises administrators of Workplace Health Promotion Programs to track as many measures as possible from the start, even if management only requires one, because it is very difficult to retrieve data later. She notes that even if leadership begins by looking at participation rates, they will eventually want to know about reductions in claims and costs.
Frequent measurement is the only way to build support among management and employees. Nearly half of companies feel a lack of useful data is a top barrier to their ability to manage employee health, and at least 20 percent of companies do not know how effective existing Employee Wellness Programs are regarding various outcomes. Companies ought to lead utilization analyses annually and reevaluate Employee Wellness Program priorities based upon changes. In Addition, progress ought to be shared with the wider business community to build support for initiatives. Managers and executives throughout a corporation are likely to support a program that can prove increased productiveness among employees. Effective Employee Wellness Programs are designed to be fl exible so they can respond to changes in both corporation objectives and larger health variations.