As organizations today continue to compete in the worldwide economy, expenditure containment strategies will be increasingly significant. Controlling the rising expenditure of employee sickness is becoming a priority for corporate leaders. The emerging corporate culture in this country is one which has an employee population centered in health, safety and wellness.
Creating a corporate plan for Company Health Promotion Programs and disability management makes good business sense. The following eight-step process ensures a strategic, integrated, needs-driven and outcome-oriented approach.
The following process works best in organizations with strong leadership and a long-term responsibility to employee health.
1. Identify Your Corporate Health Promotion Program Champion
This person should be a leader in your organization and a strong advocate of health. Typically this is an individual who actively pursues his or her own personal quest for ideal health.
The program champion must have the resources and authority to propel the program forward. The program champion’s key role is to make sure the strategic plan for health is in line with with the organization’s objectives, strategic focus and organization values. By way of example if the organization promotes that “our strength is our people” the wellness program must show how pushes will nurture and protect that significant resource.
2. Form Your Employee Wellness Program Strategy Team
The Workplace Health Promotion Program Strategy Team must include decision makers and stakeholders from parts of the company that are able to influence health and the company’s bottom line. These areas may include; finance, human resources, training and development, health services, compensation and benefits, employee assistance services (EAP), marketing, facilities, health and safety, rehabilitation, cafeteria or food services and the union. A team of six to eight representatives is recommended.
The role of the Strategy Team is to develop and enable the strategic plan, look for opportunities to encourage health, be sure the program is integrated into key areas of the organization, streamline efforts, maximize organization resources and program assessment.
3. Complete an Company Health Audit
The purpose of an Business Health Audit is to evaluate your existing programs and services, physical environment and policies & procedures that support health. It is also significant to look at your company culture or “how things are done” around the company.
Participants of the Strategy Team complete the Audit independently and then meet to discuss their assessment. During the assessment process, health problems and opportunities are discussed in preparation for the development of the strategic plan.
4. Analyze Your Organization’s Cost Pressures
Cost pressures are identified by analyzing a number of areas including; benefit expenditures, Workplace Safety Insurance Board (WSIB) claims, drug usage, type of paramedic claims, absenteeism data and EAP utilization. This process helps to target areas that are able to be positively impacted by a Employee Wellness Program and to offer a baseline for evaluating change.
5. Conduct a Health Risk Appraisal or Employee Needs & Interest Survey
The next step is to determine your employee’s health risks, interests and readiness to change. A confidential health risk appraisal can accomplish numerous goals and objectives. It supports a baseline from which to measure personal lifestyle changes, supports workers with relevant health information, motivates workers to take charge of their health and assists in program planning. Most health risk appraisals support individual reports and a corporate report identifying high-risk areas in the organization.
Many businesses prefer to administer customized needs and interest survey to evaluate employee needs. The benefit of this approach is that the business is able to gather information on the employees’ perceived wellness needs and program interests. This information can be incorporated into the strategic plan. Administering a survey also has the added benefit of fostering a sense of employee ownership to the program.
6. Develop Your Strategic Plan for Wellness
The strategic plan ought to incorporate information gathered from the Business Health Audit, your organization’s cost pressures, and health risk appraisal data or employee survey results. The strategic plan ought to include your program mission, three or four objectives and several initiatives under each intention. The strategic plan supplies a framework to encourage, backing and evaluate “best health practices.”
It is also valuable that the plan align itself with the vision, objectives and goals of the organization.
The sample strategic plan that follows was developed for blue jeans maker Levi Strauss & Co. (Canada) Inc. Levi Strauss & Co.’s mission statement and aspirations (how staff members interact with each other in a corporation environment) guided the development of the plan.
Levi Strauss & Co.’s aspirations include the following statement: Most importantly, we want satisfaction from accomplishments and friendships, balanced personal and professional lives, and to enjoy our endeavors. The wellness program plan included a number of components to make sure that it embraced this statement including the following:
1. A vision statement, which tied in with the company’s aspirations.
2. An incentive system to encourage and reward the accomplishment of healthy milestones.
3. A recognition system to applaud performance.
4. Friendly competitions between Levi Strauss & Co. locations to ensure an enjoyable environment.
5. Opportunities to participate in small group educational programs to foster team support.
6. Initiation of support groups for staff members completing wellness programs (i.e. smoking control support group).
7. Programs dealing with work and family balance.
Other information that was analyzed and used to develop the plan included:
1. Organization demographics
2. Focus groups
3. Cultural audit
4. Top prescription drug report
5. EAP utilization
6. Employee benefit services report
7. Health and dental claims
8. Operational success summaries
9. Health risk appraisals
7. Prepare a Organization Case to Support Your Plan
Your company case for wellness supplies the necessary details for approval at the upper management level. The company case includes:
1. The Strategic Plan for Health
2. A proposed program budget
3. Marketing strategies
4. Program leadership options
5. An implementation plan
6. Assessment methodology.
In presenting the strategic plan it is important to highlight how the plan aligns itself with the strategic direction of the organization.
The program budget must include educational resources, marketing costs, incentives, leadership costs and supplies.
Marketing strategies should address how the program will be promoted and rolled out to various groups within the organization i.e. decentralized locations, high risk employees, older employees.
Program leadership must address how volunteers will be used, internal resources and whether consultants have been proposed. All play an equally significant role in the implementation of your wellness program.
The program implementation plan must incorporate the following types of programs that help foster awareness of positive health practices, assist staff members in making lifestyle changes and pushes, which support long-term change.
Awareness programs foster an awareness of the effect of healthy lifestyle practices and innervate employees to take the next step. Examples of awareness programs include posting educational posters, newsletter articles and lunch and learn classes.
Lifestyle change programs are more accross the board and longer in duration. They are designed to support workers in changing behavior. Examples of lifestyle change programs are nutrition education programs, stress management programs, back care classes and smoking control programs.
A supportive corporate environment encompasses everything from corporate policies & procedures, the physical environment and creating a corporate culture that supports great health practices. Follow-up sessions and support groups for staff members who have completed 6-10 week wellness programs also support a supportive environment for long-term change.
Evaluating the effectiveness of a Employee Wellness Program is ongoing. A formal assessment must be conducted each year and may include; re-administering steps three to five, program participation statistics and a year end survey to revisit “soft” problems such as morale, program satisfaction and future program direction.
8. Solicit Input and Communicate Your Plan
Employee input is critical to the long-term performance of your program. An Employee Advisory Committee ought to be formed to roll out the plan. Another key responsibility of this group is to solicit feedback from all levels of the organization to ensure buy-in. Front line Manager’s Information Sessions and focus groups are also important. This group needs to buy-in to the notion that they play a key role in supporting positive health practices. Regular gatherings are advised with front line managers to receive ongoing input, address problems and orient new managers.
Conclusions
The World Health Organization’s definition of health is “a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity.” In order for us to establish healthy workplaces, wellness drives must have a program champion, have employee ownership, be upper management supported, results driven and strategically aligned with the central employer objectives of the organization.
Wellness initiative that embrace these qualities will have a beneficial influence on an organization’s bottom line. Canadian research points to numerous case studies where onsite programs have resulted in decreased absenteeism, cut claims and increased productivity.
Corporations who have embraced wellness as part of “how they do business” share one thing in common. They show a commitment to their most important resource – their people. They know the increased pressures associated with downsized companies, a rapidly changing workplace, an aging work force and the challenge of balancing work and family obligations. And they share a common belief that healthy staff members are happier, absent less and more constructive.
References:
Design of Worksite Wellness Programs by Michael P. O’Donnell. 1995. Published by the American Journal of Health Promotion.
Pro Fit-ability by Veronica Marsden. Group Healthcare Management. May 1997.
Meeting Expectations by Laura Mensch. Employee Health and Productivity. August 1999
7 Steps to Health Promotion by Daphne Woolf and Veronica Marsden. Group Healthcare Management. February 1996.
Published in The Journal of Health Promotion for Northern Ireland, Issue 9, March 2000